Advertising

Translation of an advertising text will require transcreation, — it's not the words and sentences that need to be translated but rather the message targeted at a particular audience. The means of expressing this message will vary significantly depending on the language.

We transcreate when working with a document that comes under one of the following categories:

• brand names;
• company slogans or taglines;
• advertising brochures or leaflets;
• brandbooks;
• presentations about the company;
• motivation letters;
• catalogues of goods and services;
• advertising on billboards;
• stickers, labels and price tags;
• ads in print media and on the Internet.

The length of words, sentences and their position on the page also represent the essentials of translation. We work with different file types and will help you prepare advertising materials for printing.