Services
When translating a website into another language, one should carefully analyse and select the content beforehand. Its linguistic presentation should be given a thought as well.
There is a small chance that you will be launching all the goods and services that you offer in the new market. A different tone of voice might be the perfect option/solution when reaching the new target audience. In any case, you will need to adjust the translation to certain advertising needs.
In this case we are no longer talking about a translation of the website content, but rather about its transcreation.